Here’s how Masoom Minawala from Miss Style Fiesta made a career in fashion blogging!

Here’s how Masoom Minawala from Miss Style Fiesta made a career in fashion blogging!

Back in 2010, people were still warming up to the idea of blogging. There were many questions about blogging being a full time profession (still are) and in our opinion it’s a brave career choice to make when the market is still gearing up in an idea like that. But when you do what you love and follow your gut, there’s no looking back from there. And that’s pretty much how it went for Masoom Minawala (Founder, Miss Style Fiesta) when she decided to become a full time fashion blogger.

However, it was a calculated risk. She knew exactly how she wanted her blog to be and what content it should have. All of this stemmed from her internship at FCUK and CK where she was researching about fashion bloggers. While she always had interest in fashion, it was during this time that she was amazed and inspired with the whole aspect of blogging; and displaying one’s fashion sensibilities in front of an audience and readers. Consequently, she pursued 6 short courses in fashion at London College of Fashion and Central Saint Martins respectively.


Apart from fashion blogging, she also has her own fashion e-retail brand. And we were curious to know how all of it came together. “I started blogging when it was a blooming concept in India as well as worldwide. It was at such a nascent stage that I’d, very honestly, underestimated it’s potential. That was also the reason why I felt the need to branch out and make more of an impact in the world of fashion. I was unsure about how the audience would react to my blogs and how long-term the occupation of blogging could be. To be quite honest, I undermined myself and I definitely undermined blogging as a career choice. This was also at a time when India was completely deprived of international fashion and the accessibility to genuinely fashionable prêt was difficult. I had a massive interest in the business of fashion and I knew I wanted to do something that would serve the growing fashion enthusiasts of our country – hence the birth of a fast fashion retail brand,” says Masoom.

A lot of us think fashion blogging or any blogging for that matter only involves clicking fancy pictures and the ability to write in decent English. But it’s a lot more than that, and we took Masoom’s help in breaking that myth. In her opinion (and ours too), a blogger is a creative professional that simultaneously wears multiple hats of a stylist, a human mannequin, a writer, an editor, a photographer and of course a digital marketer. “Bloggers and influencers are an indispensable part of the digital world and quite frankly the most ‘authentic’ form of advertising a brand or company can use in this day and age. It’s so much more relatable for an audience to connect to a living, breathing 25-year-old girl like me who shares her life with them as compared to a billboard. That’s how it works as a profession,” she adds.

Having accomplished so much in India, she’s taken her blog on an international level and is now also working with European brands and labels. We know you’re thinking, is that really doable and feasible? Well, blogging as a profession is extremely diverse and versatile. It binds you by no geographical boundaries as long as you can take your creativity with you wherever you go. She’s managed to maintain her e-commerce site back home along with creating a brand for herself in the European market.

Masoom’s free spirited and fun personality reflects in everything she says. When we asked her about how she manages to keep her content unique and different, she winked and said, “I’m just being myself. It doesn’t get more unique than that.”

Being an entrepreneur may seem fancy on the outside it comes with its own set of challenges. If you’re already an entrepreneur and reading this, you will relate to this. And if you’re one in the making, brace yourself. For her, juggling time between her work and personal life has been her biggest challenge. Another key challenge is that the Indian mindset is still warming up to the idea of female entrepreneurs. While each day is a day forward for us, we do hope that this cliché dissipates soon and that the Indian society recognizes the true power of a #GirlBoss.

Her only tip to any budding blogger will be is, “Bring something to the table that someone else hasn’t brought already. Or else, be better at it.” We couldn’t agree more!

We should all believe in ourselves. Because your work is a reflection of you, and if you believe your content is unique, it will sell.

Find her at: Instagram, YouTube



  1. I actually loooove her and this was such an interesting read about her! I’m an upcoming fashion blogger myself and some of the insights are worth making note of. Thanks for sharing guys! Looking forward to more of your work.

  2. great work, keep it up. love reading your site

  3. Love it and her.

  4. So well articulated. Fab job!

  5. Great job guys! Constantly looking out for your stories. This one has to be my favorite by far. Would love more stories, more often.

  6. Hey, I’ve been following your work for a while now. I just read your ‘About the Founder’ note, and I absolutely loved it and the work you’re doing. More power to you, girl!

    1. Thank you so much for your kind words, Ruchi!

  7. What a well written article! Love it.

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